What Do Cavemen Eat?
Up until late 2015, Cavemen ate this: Then the Caveman brand nutrition bars evolved a bit: they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The photography did not differentiate the different flavors from […]
Rebranding Alvita Tea Illustrations
Botanical art for a new tea package design Rose hips illustration by Paul Mirocha for Alvita Herbal Tea packages See more of Paul’s botanical illustrations for vintage and re-branded Alvita packages. For years, I used to admire the design of Alvita Tea packages whenever I was in a high-end health food store, with the legacy white boxes […]
Illustration for Quaker Oats Ad
When Quaker Oats wanted to promote their new wild berry flavors, they first hired food photographers, but the photographs of the bowl of oatmeal just did not do the trick. The ad agency called on me to do a super-realistic digital painting of the oatmeal and montaged it with the more whimsical bicycle image by […]
