Corry’s New Slug & Snail Killer Packaging
Corry’s original package design Corry’s Snail and Bug Death comes in a package that has been around for a while and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very […]
Asian Traditions Ramen Noodles
Photography or Illustration? Choosing illustration vs photography is a fundamental decision when thinking out a new food packaging design. Sometimes you want to use illustration because your competitors are using photography. Illustration can add an element of fantasy, depicting the taste as it exists in the imagination of the consumer. A painting can also add a precious […]
Drucker Labs New Trade Booth
Drucker labs use a lot of high-tech science to produce their organic nutritional supplements. But laboratory glassware is just not appealing to the customer thinking about what’s for dinner. They had the science down, now for the organic part. To begin the redesign of their branding, Drucker started with the exhibit to be shown at […]
CyctoSport’s New Muscle Milk Protein Bars
When Cytosport, maker of Muscle Milk® protein bars, decided to launch a new series of bars with a new package design, they tried photography first. But to represent their product in the most delicious way possible, they needed a blend of realism and fantasy. That was a job for illustration. It had to look as […]
