Asian Traditions Ramen Noodles

    Choosing illus­tration vs photog­raphy is a funda­mental decision when thinking out a new food packaging design. Sometimes you want to use illus­tration because your competitors are using photog­raphy. Illustration can add an element of fantasy, depicting the taste as it exists in the imagi­nation of the consumer. A painting can also add a precious and hi-end look that contrasts with the ubiquitous cheap photoshop collage. (I paint in Photoshop, so have nothing against that.) Or maybe the product just doesn’t photo­graph well, or at all.

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    Asia Traditions Ramen package design by Gauger and Assoc., illus­tration by Paul Mirocha

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