Rebranding Alvita Tea Illustrations

Posted by on in Beverage, Botanical, Packaging, Posts

Botan­i­cal art for a new tea pack­age design   Rose hips illus­tration by Paul Mirocha for Alvita Herbal Tea packages See more of Paul’s botanical illus­tra­tions for vintage and re-​​branded Alvita packages.     For years, I used to admire the design of  Alvita Tea packages when­ever I was in a high-end health food store, with the legacy white boxes […]

Muscle Milk New Protein Crunch Bars

Posted by on in Food, Packaging, Posts | No Comments

      CytoSport is a major man­u­fac­turer of sports nutri­tion prod­ucts. Their line of Mus­cle Milk bars are enough to make one decide to go to the gym and start work­ing out– if only to have a good excuse to eat lots of them. They have the same amount of pro­tein that’s in a ham­burger, but […]

Corry’s New Slug & Snail Killer Packaging

Posted by on in Animals, Packaging, Posts

Corry’s orig­i­nal pack­age design Corry’s Snail and Bug Death comes in a pack­age that has been around for a while and has a lot of brand recog­ni­tion. When Corry’s asked Ron Rifkin of The Design Office in Oak­land to update the clas­sic design, he decided the illus­tra­tion needed some help too. Still, it was very […]

Asian Traditions Ramen Noodles

Asian Traditions Ramen Noodles

Posted by on in Food, Packaging, Posts

  Photography or Illustration? Choosing illus­tration vs photog­raphy is a funda­mental decision when thinking out a new food packaging design. Sometimes you want to use illus­tration because your competitors are using photog­raphy. Illustration can add an element of fantasy, depicting the taste as it exists in the imagi­nation of the consumer. A painting can also add a precious […]

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