Rebranding Alvita Tea Illustrations
Botanical art for a new tea package design Rose hips illustration by Paul Mirocha for Alvita Herbal Tea packages See more of Paul’s botanical illustrations for vintage and re-branded Alvita packages. For years, I used to admire the design of Alvita Tea packages whenever I was in a high-end health food store, with the legacy white boxes […]
Corry’s New Slug & Snail Killer Packaging
Corry’s original package design Corry’s Snail and Bug Death comes in a package that has been around for a while and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very […]

Asian Traditions Ramen Noodles
Photography or Illustration? Choosing illustration vs photography is a fundamental decision when thinking out a new food packaging design. Sometimes you want to use illustration because your competitors are using photography. Illustration can add an element of fantasy, depicting the taste as it exists in the imagination of the consumer. A painting can also add a precious […]