CytoSport is a major manufacturer of sports nutrition products. Their line of Muscle Milk bars are enough to make one decide to go to the gym and start working out– if only to have a good excuse to eat lots of them. They have the same amount of protein that’s in a hamburger, but ...
Corry’s original package design Corry’s Snail and Bug Death comes in a package that has been around for a while and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very ...
Twinlab is a major manufacturer and marketer of sports nutrition products. Responding to an evolving market, the brand managers decided that the next generation of nutritional drinks would need to be for the mass market, appealing to both women and men, and be free of all artificial flavors, colorings, sweeteners, and questionable or banned substances. ...
Three new Alvita tea packages, botanical paintings by Paul Mirocha Anyone who browses at high-end health food stores has seen Alvita Tea packages, featuring their recognizable botanical watercolor art on white, and the dark blue branding on the box layouts. You can’t help noticing them–the plants are so beautiful and appealing to the eye and the ...
When Cytosport, maker of Muscle Milk® protein bars, decided to launch a new series of bars with a new package design, they tried photography first. But to represent their product in the most delicious way possible, they needed a blend of realism and fantasy. That was a job for illustration. It had to look as ...
You can see my painting of Titanoboa, the largest snake on Earth in the April 2012 edition of Smithsonsian Magazine. The biggest, at least as far as we know: it lived a safe 58 million years ago. When the editor from Smithsonian Magazine contacted me with a rush job, they had tried photography of a scale model ...
IT WAS ONE HOT DAY IN 1928 at San Francisco’s Playland-at-the-Beach, and ice cream seller George Whitney had an idea. He put a scoop of vanilla ice cream between two oatmeal cookies, squashed it down, and dipped it all in dark chocolate. He didn’t know what to call it, so he just said “It’s it”. ...
Drucker labs use a lot of high-tech science to produce their organic nutritional supplements. But laboratory glassware is just not appealing to the customer thinking about what’s for dinner. They had the science down, now for the organic part. To begin the redesign of their branding, Drucker started with the exhibit to be shown at ...
When Quaker Oats wanted to promote their new wild berry flavors, they first hired food photographers, but the photographs of the bowl of oatmeal just did not do the trick. The ad agency called on me to do a super-realistic digital painting of the oatmeal and montaged it with the more whimsical bicycle image by ...
http://youtu.be/Si9Pjj92hSc ARTe: Digital and Art, is a half hour documentary produced by Sooyoen Lee of Arizona Public Media, a PBS station associated with the University of Arizona. The video interviews photographer Jack Dykinga, illustrator Paul Mirocha, two filmmakers, and a poet, asking them how the digital revolution has changed their media. Sooyeon, with her cameraman ...
