Illustration for Quaker Oats Ad

Posted by on in Food, Posts | No Comments

When Quaker Oats wanted to promote their new wild berry flavors, they first hired food photographers, but the photographs of the bowl of oatmeal just did not do the trick. The ad agency called on me to do a super-realistic digital painting of the oatmeal and montaged it with the more whimsical bicycle image by […]

Muscle Milk New Protein Crunch Bars

Posted by on in Food, Packaging, Posts | No Comments

      CytoSport is a major man­u­fac­turer of sports nutri­tion prod­ucts. Their line of Mus­cle Milk bars are enough to make one decide to go to the gym and start work­ing out– if only to have a good excuse to eat lots of them. They have the same amount of pro­tein that’s in a ham­burger, but […]

Asian Traditions Ramen Noodles

Asian Traditions Ramen Noodles

Posted by on in Food, Packaging, Posts

  Photography or Illustration? Choosing illus­tration vs photog­raphy is a funda­mental decision when thinking out a new food packaging design. Sometimes you want to use illus­tration because your competitors are using photog­raphy. Illustration can add an element of fantasy, depicting the taste as it exists in the imagi­nation of the consumer. A painting can also add a precious […]

CyctoSport’s New Muscle Milk Protein Bars

Posted by on in Food, Packaging, Posts | No Comments

When Cytosport, maker of Mus­cle Milk® pro­tein bars, decided to launch a new series of bars with a new pack­age design, they tried pho­tog­ra­phy first. But to rep­re­sent their prod­uct in the most deli­cious way pos­si­ble, they needed a blend of real­ism and fan­tasy. That was a job for illus­tra­tion. It had to look as […]

Enjoy this blog? Please spread the word :)