Illustration for Quaker Oats Ad
When Quaker Oats wanted to promote their new wild berry flavors, they first hired food photographers, but the photographs of the bowl of oatmeal just did not do the trick. The ad agency called on me to do a super-realistic digital painting of the oatmeal and montaged it with the more whimsical bicycle image by […]
Asian Traditions Ramen Noodles
Photography or Illustration? Choosing illustration vs photography is a fundamental decision when thinking out a new food packaging design. Sometimes you want to use illustration because your competitors are using photography. Illustration can add an element of fantasy, depicting the taste as it exists in the imagination of the consumer. A painting can also add a precious […]
