Sweet, Hot and Gets the Job Done!

Sweet, Hot and Gets the Job Done!

Posted by on in Food, Packaging, Posts

  Cave men didn’t have cameras, so Caveman Foods wanted the art for the Chicken Primal Bars to look hand-painted, yet a little more realistic than the usual work others were doing on walls of caves. They wanted the art realistic because humans were such visual creatures. Just seeing the sparkling, tasty ingre­dients would make human mouths water. Not to mention […]

Chips-It Gets a Big New Box

Chips-It Gets a Big New Box

Posted by on in Food, Packaging, Posts

CHIPS-IT has long been in the shadow of its older cousin, the legendary It’s-It. That’s the original ice cream sandwich invented in San Francisco in 1928. And It’s-It has a big blue box illus­trated by Paul Mirocha.   Soon all that will change—Chips-It has a brand new box too. That means that instead of being sold locally in individual cello­phane packages, Chips-It can benefit […]

It’s-It! Original Ice Cream Big New Box

It’s-It! Original Ice Cream Big New Box

Posted by on in Food, Packaging, Posts

  It was one hot day in 1928 at San Francisco’s Playland-at-the-Beach, and ice cream seller George Whitney had an idea. He put a scoop of vanilla ice cream between two oatmeal cookies, squashed it down, and dipped it all in dark chocolate. He didn’t know what to call it, so he just said “It’s it”. But he had made food […]

What Do Cavemen Eat?

What Do Cavemen Eat?

Posted by on in Food, Packaging, Posts

Up until late 2015, Cavemen ate this: Then the Caveman brand nutrition bars evolved a bit: they got a new logo, and substi­tuted a photo­graph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photo­graph well. The photog­raphy did not differ­en­tiate the different flavors from […]

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