Up until late 2015, Cavemen ate this:
Then the Caveman brand nutrition bars evolved a bit: they got a new logo, and substituted a photograph for the see-through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photograph well. The photography did not differentiate the different flavors from one another either—the packages did not look inviting and all the bars looked the same.
Finally Caveman brought in a new brand manager, Ken Salvo. Ken told them that cave men did not use cameras—they preferred to communicate to fellow humans through graphics. A graphic was like a cake made from scratch compared to the usual cake mix. And the illustrations by Paul Mirocha focused on the unique ingredients in each bar rather than what the bars looked like. The ingredients emphasized the various flavors and how they combined. A customer could use their imagination which was more accurate than any photograph.
Caveman Food bars finally got intelligent and stood up to be noticed. All seven subspecies of them.