Corry’s original package design
Corry’s Snail and Bug Death comes in a package that has been around for a while and has a lot of brand recognition. When Corry’s asked Ron Rifkin of The Design Office in Oakland to update the classic design, he decided the illustration needed some help too. Still, it was very important that loyal customers have no problem identifying the redesign of their trusted brand. We had to improve and update it without changing the basic face of the package.
Ron showed Paul the competition on the shelf. Paul did a pencil sketch using his undated package.
Paul’s sketch for the new package design
Paul Mirocha’s illustration for the new Corry’s package
Final new package that’s out on the shelves