Drucker Labs New Trade Booth

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Drucker labs use a lot of high-tech science to produce their organic nutritional supplements. But laboratory glassware is just not appealing to the customer thinking about what’s for dinner.

They had the science down, now for the organic part. To begin the redesign of their branding, Drucker started with the exhibit to be shown at their trade show last January.

Here is what they had from previous years:

Yea, it’s cool, but it needed to change. People didn’t respond to it, unless they were doctors or organic chemists.

This is where it all begins. A client’s sketch, but it contains a lot:

Client Concept Sketch

 

Paul’s first sketch was well liked, but didn’t allow for the table of product samples to be in front of the display.

Paul’s first sketch was well liked, but didn’t allow for the table of product samples to be in front of the display.

This second sketch by Paul was approved to go.

 

The new design featuring a layout and digital painting by Paul Mirocha, was a hugh success, by both doctors and executives for Drucker Labs.


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