Asian Traditions Ramen Noodles

Posted by on in Food, Packaging, Posts
Asia Traditions Ramen package design by Gauger and Assoc., illus­tration by Paul Mirocha

Asia Traditions Ramen package design by Gauger and Assoc., illus­tration by Paul Mirocha

 

Photography or Illustration?

Choosing illus­tration vs photog­raphy is a funda­mental decision when thinking out a new food packaging design. Sometimes you want to use illus­tration because your competitors are using photog­raphy. Illustration can add an element of fantasy, depicting the taste as it exists in the imagi­nation of the consumer. A painting can also add a precious and hi-end look that contrasts with the ubiquitous cheap photoshop collage. (I paint in Photoshop, so have nothing against that.) Or maybe the product just doesn’t photo­graph well, or at all.

All of these came into play with the new Asian Traditions Ramen carton, designed by San Francisco branding agency Gauger and Associates. They wanted a very asian style design. Simple with no unnec­essary elements. Noodles should have the elegance of a long formal evening dress.

Noodles are just out of control on chop sticks. Gauger used a photo to show what they wanted. They also sent me some product and the first thing I did was to boils some up for lunch. I took some photos of my own, just to study the look, color, textures, etc for my own painting.

noodlesnotes

from-client

What the designer sent

 

photo-ramen

What I photographed to study for the painting

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