Chips-It Box Rice Noodles w/Chop Stixs Chili Pepper String Sonoran Hot Dog Pepper Onion Garlic Fruit and Milk Splash It’s-It Original Ice Cream New Box for Costco Fish
Sweet, Hot and Gets the Job Done!
Sep 21, 2016 | No Comments
Sweet, Hot and Gets the Job Done!

  Cave men didn’t have cameras, so Caveman Foods wanted the art for the Chicken Primal Bars to look hand-​​painted, yet a little more realistic than the usual work others were doing on walls of caves. They wanted the art realistic because humans were such visual creatures. Just seeing the sparkling, tasty ingre­dients would make human mouths water. Not to mention […]

Chips-It Gets a Big New Box
Jul 29, 2016 | No Comments
Chips-It Gets a Big New Box

  CHIPS-​​IT has long been in the shadow of its older cousin, the legendary It’s-It. That’s the original ice cream sandwich invented in San Francisco in 1928. And It’s-It has a big blue box illus­trated by Paul Mirocha.   Soon all that will change—Chips-It has a brand new box too. That means that instead of being sold locally in individual cello­phane packages, Chips-​​It can […]

It’s-It! Original Ice Cream Big New Box
Jul 4, 2016 | No Comments
It’s-It! Original Ice Cream Big New Box

  It was one hot day in 1928 at San Francisco’s Playland-at-the-Beach, and ice cream seller George Whitney had an idea. He put a scoop of vanilla ice cream between two oatmeal cookies, squashed it down, and dipped it all in dark chocolate. He didn’t know what to call it, so he just said “It’s it”. But he had made food […]

What Do Cavemen Eat?
Feb 7, 2016 | No Comments
What Do Cavemen Eat?

Up until late 2015, Cavemen ate this: Then the Caveman brand nutrition bars evolved a bit: they got a new logo, and substi­tuted a photo­graph for the see-​​through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photo­graph well. The photog­raphy did not differ­en­tiate the different flavors from […]

Rebranding Alvita Tea Illustrations
Apr 3, 2015 | No Comments
Rebranding Alvita Tea Illustrations

Botan­i­cal art for a new tea pack­age design   Rose hips illus­tration by Paul Mirocha for Alvita Herbal Tea packages See more of Paul’s botanical illus­tra­tions for vintage and re-​​branded Alvita packages.     For years, I used to admire the design of  Alvita Tea packages when­ever I was in a high-end health food store, with the legacy white boxes […]

Illustration for Quaker Oats Ad
Mar 25, 2015 | No Comments
Illustration for Quaker Oats Ad

When Quaker Oats wanted to promote their new wild berry flavors, they first hired food photographers, but the photographs of the bowl of oatmeal just did not do the trick. The ad agency called on me to do a super-realistic digital painting of the oatmeal and montaged it with the more whimsical bicycle image by […]

Illustrations for Alvita New Organic Tea Packages
Feb 11, 2015 | No Comments
Illustrations for Alvita New Organic Tea Packages

Three new Alvita tea pack­ages, botan­i­cal paint­ings by Paul Mirocha Any­one who browses at high-end health food stores has seen Alvita Tea pack­ages, fea­tur­ing their rec­og­niz­able botan­i­cal water­color art on white, and the dark blue brand­ing on the box lay­outs. You can’t help notic­ing them–the plants are so beau­ti­ful and appeal­ing to the eye and the […]

Muscle Milk New Protein Crunch Bars
Dec 1, 2014 | No Comments
Muscle Milk New Protein Crunch Bars

      CytoSport is a major man­u­fac­turer of sports nutri­tion prod­ucts. Their line of Mus­cle Milk bars are enough to make one decide to go to the gym and start work­ing out– if only to have a good excuse to eat lots of them. They have the same amount of pro­tein that’s in a ham­burger, but […]