Fruit and Milk Splash It’s It Paul Mirocha Muscle Milk Bar Wrapper Caveman Bar Wrapper Sonoran Hot Dog Fish
Chips-It Gets a New Big Box
Jul 29, 2016 | No Comments
Chips-It Gets a New Big Box

Chips-​​It package illus­tration by Paul Mirocha   CHIPS-​​IT has long been in the shadow of its older cousin, the legendary It’s-It. That’s the original ice cream sandwich invented in San Francisco in 1928. And It’s-It has a big blue box illus­trated by Paul Mirocha.   Soon all that will change—Chips-It has a brand new box too. That means that instead […]

It’s-It!
Jul 4, 2016 | No Comments
It’s-It!

  It was one hot day in 1928 at San Francisco’s Playland-at-the-Beach, and ice cream seller George Whitney had an idea. He put a scoop of vanilla ice cream between two oatmeal cookies, squashed it down, and dipped it all in dark chocolate. He didn’t know what to call it, so he just said “It’s it”. But he had made food […]

What Do Cavemen Eat?
Feb 7, 2016 | No Comments
What Do Cavemen Eat?

Up until late 2015, Cavemen ate this: Then the Caveman brand nutrition bars evolved a bit: they got a new logo, and substi­tuted a photo­graph for the see-​​through window. But the packaging was still not quite working. The bars were actually really good once you opened one and bit into it, but they didn’t photo­graph well. The photog­raphy did not differ­en­tiate the different flavors from […]

Rebranding Alvita Tea Illustrations
Apr 3, 2015 | No Comments
Rebranding Alvita Tea Illustrations

Botan­i­cal art for a new tea pack­age design   Rose hips illus­tration by Paul Mirocha for Alvita Herbal Tea packages See more of Paul’s botanical illus­tra­tions for vintage and re-​​branded Alvita packages.     For years, I used to admire the design of  Alvita Tea packages when­ever I was in a high-end health food store, with the legacy white boxes […]

Illustration for Quaker Oats Ad
Mar 25, 2015 | No Comments
Illustration for Quaker Oats Ad

When Quaker Oats wanted to promote their new wild berry flavors, they first hired food photographers, but the photographs of the bowl of oatmeal just did not do the trick. The ad agency called on me to do a super-realistic digital painting of the oatmeal and montaged it with the more whimsical bicycle image by […]

Illustrations for Alvita New Organic Tea Packages
Feb 11, 2015 | No Comments
Illustrations for Alvita New Organic Tea Packages

Three new Alvita tea pack­ages, botan­i­cal paint­ings by Paul Mirocha Any­one who browses at high-end health food stores has seen Alvita Tea pack­ages, fea­tur­ing their rec­og­niz­able botan­i­cal water­color art on white, and the dark blue brand­ing on the box lay­outs. You can’t help notic­ing them–the plants are so beau­ti­ful and appeal­ing to the eye and the […]

Muscle Milk New Protein Crunch Bars
Dec 1, 2014 | No Comments
Muscle Milk New Protein Crunch Bars

      CytoSport is a major man­u­fac­turer of sports nutri­tion prod­ucts. Their line of Mus­cle Milk bars are enough to make one decide to go to the gym and start work­ing out– if only to have a good excuse to eat lots of them. They have the same amount of pro­tein that’s in a ham­burger, but […]

Sweetness on the Vine!
Oct 23, 2014 | No Comments
Sweetness on the Vine!

Paul Mirocha’s cluster of grapes was well received by a handful designers in and around the wine country. Paul’s ability to create photo realistic imagery for the wine industry has been nothing short of superb! Working with large wineries to the smaller boutique’s in the Napa, Sonoma and Lake County locations. If your in the […]